The global trust barometer reveals Australia’s key institutions – media, business, government and not-for-profits –
are among the least trusted in the world. The opportunity is clear: rebuild trust by doing things differently.
Cheryl Gray is a communication strategist, writer, trainer, manager and mentor. She provides insights and solutions to help organisations and other communication professionals achieve success.
With 25 years’ professional experience in journalism, public affairs and communication consultancy, Cheryl knows the value of trust to an organisation’s reputation and the bottom line.
She achieves her success by sharing her knowledge and experience so that others can shine.
Cheryl works with CEOs, Executive Management Teams, listed companies, small businesses, government departments and not-for-profits. News is part of her DNA. She was a newspaper journalist for a decade; worked in politics and has successfully guided large and small organisations through tricky issues.
Cheryl has a Bachelor of Business (Communication), along with international qualifications in communication measurement and evaluation. She holds a number of Board positions and regularly lectures at universities.
Bec McCoan is a customer service specialist. She has been writing, editing and proofreading correspondence for executives and elected officials for the past decade, as well as providing strategic advice, policy direction and event management.
Bec comes to Mulberry Seed after building a career in local and state government and leading teams in business administration. She has developed an exceptional reputation by consistently servicing customers and managing stakeholders with her “above-and-beyond” attitude and exceptional interpersonal communication skills. Most recently, Bec spent time building a deeper understanding of the not-for-profit sector, as well as starting her own small business (www.presspaws.com.au).
As Mulberry Seed’s Business and Client Manager, Bec will not only manage the day-to-day operations of the business, but also ensure our clients are happy and satisfied with the service they receive. Bec will be working with our clients to maintain their trust in Mulberry Seed, as well as to develop new products and services aimed at building our client base further.
As we do every day, today we remember and pay tribute to those who have served our country so that we may live in freedom. Lest we forget.
Crisis communication is a hot topic at the moment but it seems it's still a mystery for some organisations that seem to go MIA when trouble hits. Whether the crisis relates directly to your business or is a global pandemic, having a plan to openly and honestly communicate with employees, customers, stakeholders and the media is a critical piece in the business toolkit.
This article from Harvard Business Review includes some important lessons.
Communicating Through the Coronavirus Crisis
qoo.ly
Identify your key constituents and tailor your message appropriately.Head of Security, Charles Xavier, has taken to naps on the deck with less traffic in and out of the office.
