We navigate a world where trust is at an all-time low and news is too easily dismissed as fake.

The global trust barometer reveals Australia’s key institutions – media, business, government and not-for-profits – are among the least trusted in the world. The opportunity is clear: rebuild trust by doing things differently.

Mulberry Seed vision icon
Insights and analysis of your
communication opportunities
and challenges.
Mulberry Seed strategy icon
Business-aligned communication
strategy and measurable plans that
combine creativity and implementation.
Mulberry Seed capacity icon
An experienced set of hands to
pitch in or lead your team to
get the job done.
Mulberry Seed thought leadership icon
Thought Leadership
Coaching and mentoring to help
you see clearly and achieve
your success.

Talk to
Mulberry Seed
if you need...

  • Training to improve your dealings with media, the community or within your business
  • Media plans to get noticed or successfully guide you through potentially damaging issues
  • Crisis management plans and emergency response support
  • Bid and report writing, editing and proofreading
  • Short-term in-house support at senior communication management levels
  • Social media campaign development
  • Planning and tactical support in stakeholder management and community consultation
  • A fully-integrated strategic communication sounding board and advisor.


Cheryl Gray is a communication strategist, writer, trainer, manager and mentor. She provides insights and solutions to help organisations and other communication professionals achieve success. With 25 years’ professional experience in journalism, public affairs and communication consultancy, Cheryl knows the value of trust to an organisation’s reputation and the bottom line. She achieves her success by sharing her knowledge and experience so that others can shine. Cheryl works with CEOs, Executive Management Teams, listed companies, small businesses, government departments and not-for-profits. News is part of her DNA. She was a newspaper journalist for a decade; worked in politics and has successfully guided large and small organisations through tricky issues. Cheryl has a Bachelor of Business (Communication), along with international qualifications in communication measurement and evaluation. She holds a number of Board positions in the not-for-profit sector.

Bec McCoan joined the Mulberry Seed team in 2018 after building a career in local and state government with experience in business administration, providing comprehensive policy direction and strategic advice, and event planning.

Since joining the team, Bec has grown with the business and now as Senior Consultant and Social Media Manager works closely with clients to understand their communication needs and develop creative and effective digital media solutions.

Bec successfully manages a portfolio of social media management clients, including small-to-medium sized businesses and not-for-profit organisations. She also has responsibility for project management and event-based clients, ensuring that deadlines are met and expectations are exceeded.

Bec has an exceptional reputation for consistently supporting clients and managing stakeholders with her “above-and-beyond” attitude and excellent interpersonal communication skills.

Claudia Eckersley joined the Mulberry Seed team in 2020 as a QUT intern and quickly proved that she belonged! She joined the team full-time at the start of 2021 and completed her Bachelor of Mass Communications, majoring in Public Relations and Advertising.

Claudia’s digital media and marketing skills are helping small business clients stand out and attract new customers. She has an excellent eye for graphic design and manages social media accounts for a range of clients. She also has a successful track record helping clients to win major industry awards.

Her strong work ethic and exceptional interpersonal communication skills are matched by her energy and enthusiasm to deliver great outcomes for clients.